Editorial, Documentary, Lifestyle and Events

The Single Variety Co.

I spent a lovely day surrounded by fruit and jam recently, shooting for the Single Variety Co. This small, artisanal business seeks out the perfect fruit for each recipe – and when the fruit grows in the UK they source it direct from small local farmers.

I wanted to capture the hand-made feel of the business and to show the produce off in its best light. The jam is made in small batches, cooked for as short a time as possible so that the delicious fresh flavour and vibrant colours are preserved.